The Metamorphosis: A Goldwell Champion Flies Solo
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The all new Kerasilk products line is going to be relaunched in the market with all new benefits and features. Being under the Goldwell masterbrand for the last 40 years, this is a huge step in the history of this brand, as the popularity of the brand is ever-growing.
The popularity of Kerasilk is ever-growing!
What is this New Brand
Goldwell, a German firm that specialises in professional hair care products, introduced the new Kerasilk line of hair care products in 2006. The Kerasilk product line is intended to offer specialised solutions for various hair types and issues. Keratin, a protein that naturally exists in hair and aids in strengthening and protecting it, is the brand's hallmark component. The high keratin content of Kerasilk products, together with other nourishing components like silk proteins, aid in the rejuvenation and restoration of hair.
Reason for the brand to Be Popular
Since its launch, the brand has gained popularity among both customers and hairstylists, and the Goldwell Kerasilk brand extension has increased the variety of goods it offers by adding shampoos, conditioners, treatments, and styling items. A range of new Kerasilk products by Goldwell called Kerasilk Control was released in 2016 with the express purpose of controlling frizzy, unmanageable hair.
Goldwell had added a variety of new Kerasilk style products in addition to the keratin treatment that are intended to coordinate with the company's hair care and treatment lines. These products, which include styling mousses, sprays, and creams, are all designed to improve the texture, hold, and health of hair while adding volume and grip. The most popular kerasilk products such as Kerasilk control Shampoo and Kerasilk control conditioner have taken the market by storm.
The most popular products such as Kerasilk control Shampoo and Kerasilk control conditioner have taken the market by storm.
The old Goldwell Kerasilk hair care line was first introduced with a selection of shampoos and conditioners that are designed to treat various hair types and issues, such as dryness, damage, and colour-treated hair. Keratin and other nourishing components like silk proteins are included in every product in the collection to help strengthen and shield hair from harm making it one of the most popular brands in the market as of today.
Goldwell added a variety of other hair care items, such as hair masks, serums, and leave-in treatments, to the new Kerasilk brand throughout time. Because of the company's emphasis on employing premium ingredients and cutting-edge technology, Kerasilk products grew in popularity among both customers and hairstylists in the congested hair care industry.
The Kerasilk line continues to develop and grow in order to suit the changing demands of consumers. It is now acknowledged as a top brand in the professional hair care sector. If you're searching for a potent hair treatment or a mild, nourishing shampoo, Kerasilk has a variety of products that are made to perform and provide the best results.
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Kerasilk Repairing Spray 125mlSpecial Price $43.20 Regular Price $48.00 -
Kerasilk Smoothing Mask 200mlSpecial Price $45.00 Regular Price $50.00
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Kerasilk Volumizing Shampoo 250mlSpecial Price $39.60 Regular Price $44.00
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Kerasilk Smoothing Shampoo 250mlSpecial Price $39.60 Regular Price $44.00
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The brand diversification
Goldwell Kerasilk brand diversification included products beyond hair care to include a range of hair styling and treatment services that are designed to provide customers with personalized solutions for their hair care needs. The new Control Keratin Treatment, a smoothing procedure intended to control frizzy, rebellious hair, is one of the most well-known treatments provided under this brand. The treatment's high keratin content and other nourishing components combine to smooth and strengthen the hair, giving it a smoother, shinier, and more manageable appearance and feel.
Evolution of the Brand
With time Kerasilk has become one of the most trusted brands in hair treatment and has gained massive popularity because of its diversification in handling different hair types and treatments. Because of all these reasons,the decision was made to give the new Kerasilk an independent identity and relaunch it into the market. All the products which come under the new Kerasilk brand have been given a new look alongside a better performance have been guaranteed. New formulas have been integrated to make the product more efficient and easy to use while providing the looks that have made Kerasilk a stand alone product in the market.
The Kerasilk brand has been given a new look alongside a better performance has been guaranteed.
New product names and rejuvenating branding are few of the many changes that have been done to the new Kerasilk brand. While there are alot of other brands available in the market that provide similar hair treatments as the new Kerasilk range, this brand has always shown its hold in the market with its dedicated customers and profound results while keeping the hair health concerns of its users under consideration. An updated chart of the new Kerasilk line highlighting what is updated in the brand products which consists of new names, products, a completely new branding having the name Kerasilk instead of Goldwell has been provided as well.
The Products Conversion Chart
As the decision to move away from under the Goldwell brand, Kerasilk had to make another decision to better their previous products and keep its place in the market as the standalone masterbrand. For that, this brand took away the name Goldwell from its products and are relaunching their products with the sole identity of Kerasilk only. All their hair treatments and hair vitalizing products have been reinvented with better results and a more definite and deep approach. The brand is launching its product chart which shows how the products have changed after getting from under the Goldwell roof.
A new standalone asterbrand in the Market
Women who desire to acquire healthy, lustrous, and attractive hair can choose from the opulent and cutting-edge products offered by the new Kerasilk Line. As a stand-alone masterbrand and finally out from under the shadow of its previous brand Goldwell, it is dedicated to offering premium hair care products that are tailored to the particular requirements of various hair types.
Products from The New Kerasilk Line are expertly crafted with premium components including silk proteins, keratin, and hyaluronic acid with cutting-edge technology to produce outstanding results. Each product, from shampoos and conditioners to style aids and treatments, is made to nourish, heal, and shield hair from harm brought on by daily stresses.
The New Kerasilk Line are expertly crafted with premium components.
The New Kerasilk Line is committed to helping people to feel confident and attractive in their own skin by focusing on offering a holistic hair care experience. The New Kerasilk Line contains a product for every type of hair, including fine, damaged, curly, and colour-treated hair. Give it a try and see the difference for yourself as the brand boasts the best hair treatment in the market which will make you want to use it forever. After parting ways with Goldwell after 40 years, the new Kerasilk line is all set to enter the market with an identity of its own.
Source:
https://www.kao.com/emea/en/news/20221/3/3_kao_relaunches_kerasilk/
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