Australian hair care brand DunGüd isn't afraid to declare that they make "products for the people" - and while the claim might sound like a bold one in today's saturated hair care market, it's clear why they've gained such a cult following The brand is forthright about their ingredients, where most of their products incorporate native Australian botanical extracts such as Emu Apple and Waratah Flower Extract as a nod to their country of origin; the cruelty-free formulas do without sulphates, parabens, and propylene glycol as well.