Why You Should Go+Pink?

At Catwalk, we believe it is important to continue to give, and bring awareness to important causes. We are proud to have partnered with the National Breast Cancer Foundation to donate proceeds from our Go+Pink page to support further research that will help to detect tumours earlier, improve treatment outcomes and ultimately – save lives.

Breast cancer is currently the most commonly diagnosed cancer in Australia, with 53 women being diagnosed daily. It continues to affect the lives of many and their families as these strong individuals fight their battle with cancer. While the number of diagnosis’ is increasing, Australia has one of the best breast cancer survival rates in the world, with the number of deaths decreasing thanks to the efforts of ongoing research and development into cancer treatments and detection. 

Early detection is a fundamental aspect in increasing the survival rate, with the 5-year relative survival rate-raising to 100% when breast cancer is detected early. We urge that you undergo monthly breast self-exams, alongside scheduling regular clinical breast exams and mammograms, to ensure early detection. You can read more about the symptoms and changes you need to be aware of here.

What is Go+Pink

For every product purchased on our Go+Pink page, a percentage of the proceeds will be donated to the National Breast Cancer Foundation to further aid their research into tumor detection, and improving treatment outcomes. The NBCF is Australia’s leading community-funded organisation raising money for research. In 2018, NBCF committed $11 million to fund 20 new research projects. From understanding the genetic basis of the disease, to developing new diagnostic tools, preventative measures, and targeted treatments – they explore promising areas of investigation across the spectrum. You can read more into the research funding by the NBCF here.

Why do we care?

Breast cancer is a cause that is very close to the heart of Catwalk, as one of the founding partners, Mary, was diagnosed at only 38 years old, with no prior family history. Luckily, due to early detection, she was able to immediately undergo a lumpectomy and begin her chemotherapy and radiation sessions. With three young children in tow, she fought alongside her husband and family through her treatments, and within a year, was in remission. 

However, unfortunately, Mary’s battle was not yet over. On her final annual check-up, on the 10 year anniversary from her last diagnosis, she was re-diagnosed with breast cancer, where it had also spread to her lymph nodes. Upon this rediagnosis, she took the brave step in getting a double-mastectomy. After another exhaustive round of chemotherapy, she continued to persevere and put on a brave face, constantly sharing positive thoughts and love throughout the chemotherapy room with other strong women. She again won another battle and was in remission within a year.

Although the effects of chemotherapy are still present, she continues to share awareness with others, and encouraging regular screenings and removing the taboo from discussing cancer, happily sharing her story, and experiences with others. In sharing her past experiences with others, she provides comfort to those currently undergoing treatment, and awareness to individuals who may not have considered screenings before.

This Breast Cancer Awareness Month, we encourage you to discuss and share stories of breast cancer with others around you, to raise awareness and ensure early detection. 


We care, because it’s close to our heart. 

Catwalk x

100% of all proceeds from this page go to the National Breast Cancer Foundation.