The pioneers in "Alterna-tive" luxury haircare since 1997, Alterna beliefs are that you shouldn't have to choose between clinically proven results and pure ingredients. Leading the pack in the world of luxury haircare, Alterna is and always has been about purity and innovation which is inspired by the science of skincare.
Why choose Alterna? Transformation after just one use, inludgence in every bottle, purity plus power, all engineered by the science of skincare for hair! 100% pure of added parabens, sulfates and synthetic colour.