Aveda products are vegan, cruelty free, professionally developed, clinically tested and go to exceptional lengths to be respectful of the earth. A pioneer of Ayurvedic holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair types. Priding themselves on natural ingredients, Aveda is always transparent about what goes in to their powerful yet gentle products, while being socially conscious and aware of their environmental impact. Aveda’s vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.