Pureology was created in Irvine, California in 2001.
It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate shampoos for colour-treated hair.

You can also feel good about purchasing Pureology! For every product bought, Pureology donates 1 to improving access to water for African children through Pureology's partnership with Green Cross International (GCI). You can contribute to transforming the lives of many children.  

Today,Pureology is the #1 colour care brand in the USA and our high-performance products are an industry standard.

Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Long Lasting Hair Colour Guaranteed!®

Pureology Ranges.

Hydrate System: For Dry- Colour Treated HairPure
Volume System: For Fine Colour Treated Hair
Strenght Cure : For Distressed Colour-Treated
Smooth Perfection: For Unmanageable Colour Treated Hair

Pureology’s philosophy is based on principles of integrity.

Committed to delivering superior hair colour care through the most indulgent products and services, while preserving and promoting environmental sustainability.

The core values of our brand have led us to become one of the first prestigious haircare brands that embraces and pioneers sustainability.

We continuously strive to achieve the most decadent experience while preserving our environment with sustainable practices.

Why sustainability?

To Pureology, sustainability is a state of perfect harmony between nature and humanity. It means using our natural resources wisely and responsibly, and taking steps to foster a sustainable future.

Sustainability is something that affects us all. Essentially, it’s about the wellbeing of our environment—the ability of our natural world to remain healthy, productive and biologically diverse.

Some of today’s biggest threats to sustainability—climate change, depletion of natural resources and degradation of eco-systems—are all results of society’s disregard for the environment.

If we continue to overlook these issues, we may ultimately damage our planet beyond repair.
Pureology has created a “roadmap” to guide you through the steps we’re taking to foster a sustainable future, and empower you with knowledge about what you can do to help.

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